03 Mar 2017
Erebus Motorsport has introduced a new partnership at the 2017 Supercars Championship season opener today, with Ryco Filters coming on board.
The partnership is a first for Ryco in many years, with their new signage appearing on the mirrors and rear quarter panels of David Reynolds’ #9 Holden Commodore.
Ryco, the leading brand of automotive filtration products across both Australian and New Zealand markets, is the original business under Australian public company, GUD Holdings. GUD also owns other iconic brands such as Davey Pumps and Narva Lighting.
“We see this opportunity as a brilliant and exciting way to increase our brand awareness, and highlight our products as ‘The Professional’s Choice’, offering consumers a quality alternative to genuine”
The new partnership sees an extension of the strong ties between Ryco and Penrite Oil.